Press Releases

 

Media Contacts:

Krista Parry
Director of Marketing

kristap@pcmr.com

 




12/18/2006

PICABO’S SKI CHALLENGE 2007

Benefiting Victims of Child Abuse
SALT LAKE CITY, Utah (December 18, 2006) - Olympic Gold Medalist Picabo Street is hosting the 3rd Annual Picabo’s Ski Challenge, an amateur ski race and après ski party to raise awareness and support for victims of child abuse. The event takes place at Park City Mountain Resort on Sunday, January 21, 2007 and all proceeds support National Children’s Alliance and Children’s Advocacy Centers nationwide.

Held during the opening weekend of the Sundance Film Festival, corporations and individuals will sponsor race teams from across the country who compete to raise money and awareness for abused children. Each team is captained by a celebrity, sports figure or dignitary. As part of the festivities, select sponsors will have the chance of a lifetime to participate in “First Tracks,” skiing or snowboarding with Picabo Street and other world-champion skiers before the Resort opens, on Saturday, January 20th and Sunday, January 21st. Corporate and individual donors are also invited to attend a VIP reception dinner including a live and silent auction the evening of Saturday, January 20th at the Hotel Park City.

Celebrities confirmed to date include: Picabo Street (Olympic Gold Medalist and Host), Bill Rancic (“The Apprentice” Winner and Co-host), Billy Bush (Access Hollywood Correspondent), Giuliani DePandi (E! News Correspondent) and Christopher Lawford (Actor). Corporations supporting the Picabo Ski Challenge include: Park City Mountain Resort, KSL-5 (NBC), Idearc Media (publisher of Verizon Yellow Pages and superpages.com), Quaker Oats/Tropicana, Nike, Intermountain Healthcare, Sara Lee, Tecnica USA/Volkl Sport America, Marker, Utah League of Credit Unions, America First Credit Union, R & O Construction and Bogner.

The ski race will be held at Park City Mountain Resort’s Eagle Race Arena located at the base of the Eagle Lift. Full-day lift tickets will be provided to all participants. The luncheon and après ski party will be held in a private hospitality tent located at the base of the race course. The race will be based on teams of four and handicaps will be provided based on skill. Snowboarders are welcome. The schedule is as follows:
• 7:00 am: “First Tracks” Skiing/Snowboarding
• 10:30 am: Race Begins
• 1:30 pm: Tented Luncheon and Après Ski Party
• 3:00 pm Awards Ceremony and Closing

Participation in Picabo’s Ski Challenge is tax deductible. All proceeds will benefit National Children’s Alliance and over 600 Children’s Advocacy Centers nationwide. Children’s Advocacy Centers are changing the way America’s communities intervene in cases of child abuse one community at a time.
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