Press Releases

 

Media Contacts:

Paula Altschuler
Communications Manager

paula@pcmr.com

 




08/12/2008

PARK CITY MOUNTAIN RESORT HOSTS WORLD PREMIERE FOR “I RIDE PARK CITY”

Park City, Utah (August 12, 2008) – Park City Mountain Resort hosts “I Ride Park City” world premiere on Tuesday, August 26, 2008 at the Town Lift Plaza in Park City, Utah.

“Park City Mountain Resort is thrilled to premiere its second feature film, ‘I Ride Park City,’ on the mountain, under the stars with special guests Shaun White and the Park City All-Stars,” said Jim Mangan, director of action sports marketing for Park City Mountain Resort and director of "I Ride Park City." “It’s a privilege to have made this movie with so many talented riders and to see the Resort’s best terrain on the big screen.”

“I Ride Park City” features some of the top riders in the world including Shaun White, Torah Bright, Torstein Horgmo, Eero Ettala, Aaron Biittner, Heikki Sorsa, Dan Brisse, and Erin Comstock. “I Ride Park City” is the only movie that Shaun White has participated in this year. Park City Mountain Resort was the only resort filmed in the movie with top terrain locations highlighted such as the terrain parks, the Eagle Superpipe, legendary Jupiter Peak, out of bounds locations and historic mining buildings.

The town of Park City was prominently featured in the movie as tribute to its rich mining history and distinguishable landmarks. The movie’s unique camera angles and movement were enabled through the longest cable cam available, which stretches for more than 2,000 feet. As well, helicopter follow shots created a distinct look and feel to the action sports film. Attributed to the exciting visuals, Video Action Sports is distributing “I Ride Park City” as one of their top films for the year.

The “I Ride Park City” world premiere will begin at 8:00 pm at the Town Lift Plaza, located directly off of lower Main Street. Events are as follows:
• 8:00 pm: Autograph signing with Park City All-Stars, including Shaun White.
• 9:00 pm: World Premiere of “I Ride Park City.”

Admission to the event is free. Several prizes will be given away including Park City Mountain Resort season passes, an autographed Shaun White snowboard, and gear from DC, Quiksilver, Roxy and Burton. An after-party will be hosted at Harry O’s on Main Street for those who are 21 years of age and up.

“I Ride Park City” follows in the success of its movie predecessor, “City. Park City.,” which was the first 16 mm snowboard movie to feature only one resort (Park City Mountain Resort) and was nominated in two categories at the 2007 X-DANCE Film Festival. Both movies are directed by Park City Mountain Resort’s director of action sports marketing, Jim Mangan, who designs and implements the award-winning terrain parks.

About Park City Mountain Resort
Park City Mountain Resort, powered by 100 percent renewable energy, is located in the heart of Park City, Utah and is only a 35-minute drive from the Salt Lake City International Airport. With 3,300 acres of unspoiled terrain, the Resort offers groomed Signature Runs™, bumps, powder, trees, eight peaks, nine bowls, four terrain parks, and the Eagle Superpipe, North America’s largest superpipe. Park City Mountain Resort was once again ranked a top-five resort by the readers of SKI magazine and a top-ten resort by the readers of Skiing, Freeskier and Transworld Snowboarding magazines. The Resort invested $10.5 million in improvements for the 2008-09 winter season, which includes a new high-speed lift, renovations to on-mountain dining, expanded snowmaking and a new run. For more information, visit parkcitymountain.com or call (800) 222-PARK.

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