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“I Ride Park City” Announces Improvements for the 2011-2012 Winter Season

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July 27, 2011


Park City Mountain Resort’s “I Ride Park City” Announces Improvements for the 2011-2012 Winter Season

  • Terrain enhancements are highlighted by increased skier and rider-carrying capacity to the 3 Kings Terrain Park and dirt work to the Eagle Superpipe.
  • Alex Schlopy and Joss Christensen announced to the “I Ride Park City” All Star Team.
  • 2011-2012 Season Passes on Sale Now.

Park City, Utah (July 27, 2011) -  “I Ride Park City,” Park City Mountain Resort’s action sports brand announces enhancements for the 2011-2012 winter season, including a new 3 Kings Chairlift, a permanent Cobra Dogs structure, additions to the PC All Star team and a newly launched website, irideparkcity.tv.
 
“Last year was a transformative year for us with the improvements to the 3 Kings Park and the addition of Cobra Dogs,” says Jeremy Cooper, terrain park manager. “I am excited to be able to continue to improve Park City’s action sports  program and strongly feel that the improvements we are working on this summer will allow us to remain one of the top park programs in the country.”
 
The 3 Kings chairlift is being replaced with a triple chairlift that will double the carrying capacity of the lift.  The new chairlift will allow skiers and snowboarders to access the terrain park and Eagle Superpipe faster. Dirt work is underway on the Eagle Superpipe to allow the Resort to open the pipe earlier in the season.  Also, a permanent Cobra Dogs structure will be built adjacent to the base of the 3 Kings chairlift.
 
Local skiers Alex Schlopy and Joss Christensen have recently been named to the Park City All Star team.  Both skiers experienced a breakthrough season in 2010-2011, including Schlopy’s World Championship win on his home turf at Park City.  Both Schlopy and Christensen grew up riding and training on the Park City terrain and are perfect additions to the team of professional skiers and snowboarders who all ride Park City.               
 
The “I Ride Park City” brand was introduced during the 10-11 winter season.  The recently launched website, www.irideparkcity.tv, was designed to showcase not only our team of All Stars, but the progression happening daily in our parks and pipe.  Be sure to check the site regularly as video clips, professional caliber photography and blog posts are updated throughout the season.
 
Season Passes for the 2011-2012 Winter Season are on sale now.  The Resort is continuing with the “My Pass. My Way.” program introduced last season.  Passholders are able to choose the pass options that best fit their skiing and riding style.  Available options include night skiing and riding, Fast Tracks access to the Resort’s most popular chairlifts and underground parking. Season passes are available for purchase online at www.irideparkcity.tv/iridepc/resort-info/tickets-and-passes.
 
About “I Ride Park City”
“I Ride Park City” Park City Mountain Resort’s action sports brand, named among the top terrain parks in the country, is located in the heart of Park City, Utah, and is only a 35-minute drive from the Salt Lake City International Airport.  For more information, visit www.irideparkcity.tv or join us on Facebook www.facebook.com/iRidePC and twitter @iRidePC.

Media Contacts:

Meisha Lawson
Senior Marketing Manager
Park City Mountain Resort
mlawson@pcmr.com
o: 435.658.5502 c: 435.659.9283

Jeremy Cooper
Terrain Park Manager
Park City Mountain Resort
jcooper@pcmr.com
c: 435.640.1368

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